Strengthening Foreign Recruiting in Manufacturing
A case study showing how multilingual communication and acquisition flow improvements helped strengthen foreign recruiting performance in the manufacturing sector.
Overview
Manufacturing
A case study showing how multilingual communication and acquisition flow improvements helped strengthen foreign recruiting performance in the manufacturing sector.
Challenge
The original recruiting structure was centered on Japanese-language information, which made it difficult for foreign candidates to understand the opportunity clearly. In addition, advertising, recruiting pages and post-application flow were disconnected, resulting in weak interview efficiency and limited hiring outcomes.
Solution
Strategya restructured the target audience definition, recruiting message, multilingual page content, advertising flow and post-application process. Instead of improving isolated assets, the whole path from traffic to application and interview was redesigned as one connected system.
Impact
- Clearer recruiting funnel
- Better multilingual positioning
- Faster and more structured recruiting operations
- Stronger foundation for improving interview rate