Optimizing a Multilingual Corporate Website
A case study showing how a multilingual corporate website was redesigned from a translation-first structure into a stronger inquiry and trust-building platform.
Overview
Corporate Website
A case study showing how a multilingual corporate website was redesigned from a translation-first structure into a stronger inquiry and trust-building platform.
Challenge
The company already had multilingual pages, but they were mostly direct translations of the Japanese structure. Language-specific user expectations, search intent and CTA flow were not properly reflected, which limited inquiry performance.
Solution
Strategya reviewed information architecture by language, page structure, CTA placement, user flow and SEO structure. The website was redesigned not just to exist in multiple languages, but to perform effectively in each one.
Impact
- Improved multilingual UX
- Better page and CTA structure
- Clearer inquiry flow
- Easier language-by-language optimization